A California radio station has fired 10 staff members after a contest to drink as much water as possible to win a new Nintendo Wii game console resulted in a woman's death, a company spokesman said on Wednesday.
Jennifer Strange, 28, a mother of three, died from water intoxication after taking part in a "Hold your wee for a Wii" competition on a morning radio show on Sacramento station KDND-FM Friday.
She was one of about 20 contestants who tried to outdrink each other without going to the toilet and was reported to have drunk about seven quarts (6-1/2 liters) of water in a bid to win the Wii for her children. She was the runner-up.
After the contest she called in sick at work and was found dead at her home about five hours later.
A spokesman for the station's parent company, Entercom/Sacramento, said 10 staff members, including several on-air DJs, had been fired from the station over the incident.
In an online recording of the show, the DJs can be heard making comments joking about people dying from water intoxication, even discussing a case in Northern California two years ago in which student Matthew Carrington, 21, died after drinking too much water during a fraternity pledge.
One of the DJs even admitted they maybe should have done some research before the contest. One female caller, who identified herself as Eva, also phoned in to warn the radio station that drinking too much water can kill.
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