One of the world's biggest electrical companies has announced it will launch a "tasteful" sex toy range for middle-aged British couples called Relationship Care.The news, from Dutch multinational Koninklijke Philips Electronics (Royal Philips Electronics) has resulted in considerable eyebrow-raising within the staid Dutch industrial community. The company, which employs 133,000 people in 60 countries and had a turnover of 27 billion euros (£21billion) in 2007, said it would launch the range in Selfridges and Boots stores.
Jayson Otke, a Philips spokesman, said the products are designed to enhance couples' sexual well-being, and are specifically target the hitherto "neglected" group of sex toy users aged between 35 and 55. Mr Otke said the three new products will be called collectively the Intimate Massage Range, consisting of the Warm Intimate Massage, the Warm Massage and the Intimate Dual Massage.
"They are attractive to look at, targeted at the over-35 market, designed like beautiful stones with contours that vibrate and in a tasteful purple case," he said. "You would not be embarrassed to leave the product in full view of the family. The products are marketed for couples, are non-penetrative, not phallic shaped and are not meant to replace the partner but to enhance the sex life of both partners."
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